These mistakes can take away from the positive experience you want you visitors, members, volunteers and staff to have at your church.
- Failure to have an informative, easy-to-use website. I cringe when I see some churches’ websites. That is now the first place a prospective guest visits when he or she is thinking about attending a church. Websites are incredibly affordable today, and they can be updated easily. A church website should be updated at least once a week. It should be one of high quality. And it should contain good and accurate information for guests and members alike.
- Failure of pastors and staff to be actively involved in social media. That is analogous to a missionary in another land failing to learn how to speak the language of the people.
- Failure of pastors and staff to understand they represent the churchwhen they are involved in social media. When I see some of the blog posts and Twitter and Facebook communication of pastors and staff, I am often left speechless. Even if it is a personal blog or Twitter or Facebook account (or almost a dozen other social media entrants), church members read them. The community reads them. Pastors and staff: you represent yourself, your church, and, most importantly, Christ. Please be careful with your words.
- Failure to urge people to be a part of groups. Groups are key to healthy assimilation, ministry involvement, evangelistic intentionality, biblical accountability, and community connections. Church leaders should regularly encourage members and others to get involved in a small group, home group, Sunday school class, or some other ongoing group.
- Failure of leaders to be actively involved in influencing the content of groups. Can you imagine a pastor asking a random person to preach on Sunday morning without any idea what that person would say? That’s how many leaders treat their groups. Some have no idea what is being taught, studied, and discussed.
- Failure of church members to be considerate of where they sit during a worship service. I can’t tell you how many guests told me they had to climb over church members who arrived early and got an aisle seat. I can’t tell you how many left no room for others because they used space for their coats, Bibles, smartphones, and other items.
- Failure to have parking lot greeters. This ministry is a church’s opportunity to make a positive first impression. However, most churches do not have parking lot greeters.
- Failure to have clearly marked guest parking. Most churches have guest parking places. The problem is most guests can’t find them.
- Failure to have clearly marked entrances to the worship center. Ask a person who has never attended your church to do so. Then ask them how difficult it was to find the worship center. Because we know our own church well, we often don’t comprehend the challenges a first time guest may have.
- Failure to have clearly marked entrances to the church offices. This issue is, of course, more of a problem during weekdays.
- Failure to have adequate restroom facilities. There should be an adequate number of restrooms. They should be clean. And guests should see clearly marked signs that tell them how to find them.
- Failure to regulate the thermostat. Climate control is important in any gathering.
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