Your online presence is like a billboard for your church—it’ll either bring people in or drive them away. Churches often share relevant, interesting, and worthwhile blogposts with their online congregation. And what’s better than sharing this content? Being the source of it!
Blogs are beneficial to your church in multiple ways. Continue reading for 3 ways church blogs will help your ministry.
1. Web Traffic
Writing blogs that include specific keywords will lead to search engines ranking your website higher. You should optimize your blog content around certain topics that connect with your church’s identity. Take a moment to think about what you want your church to be known for, what your church truly stands for. Once you have those basic concepts down, look deeper for more unique ideas. Unique blogs can attract visitors who wouldn’t have normally visited your blog and will further grow your web traffic.
2. Social Sharing
Shareable content is vital for blog writing and content planning. To do this, identify the church lessons your live congregation react strongly to. From there, all you need to do is translate the sermon into blog format. It should be a summary or an extension of your lesson. Publish the related blog soon after the Sunday sermon and mention it in your closing announcements. After the church service ends, promote the follow-up blogpost to your online congregation on social networks. Make sure you have an enticing picture and description with a shareable link.
Need help gaining followers? Make sure your social medias are linked on your website, and the usernames are visible on any church handouts. Keep your social media interesting by sharing a mixture of other religious content including appropriate jokes, Bible quotes, and other pastor's posts.
3. Online Community
Your blog is a reflection of your church community values. Update your blog at least weekly, so new visitors glancing through your website will observe that your church is alive and well. You can also post blogs about recent or upcoming events to show your online visitors what the in-person community is like.
According to a recent study, 75% of church leaders reported that people attended online services first, then showed up in person. A strong online church community consists of blog posting, social media activity, and live streaming.